Digital Ad Operations Strategist

MUSE Marketing | Hybrid in Clarksville, TN

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MUSE Marketing Agency is seeking a detail-oriented Digital Ad Operations Strategist to join our growing team. As the digital partner of choice for pool, spa, and home appliance dealers across the region, we're looking for someone who can both strategically plan client media budgets and skillfully execute ad campaigns across multiple platforms.

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About This Role

As our Digital Ad Operations Strategist, you'll be responsible for the day-to-day management of our clients' digital advertising campaigns. This includes budget planning, campaign setup, optimization, reporting, and working closely with our creative and account teams to ensure campaign success.

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What You'll Do

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Budget Planning & Strategy

• Develop comprehensive media plans and budget allocations based on client goals and target audiences

• Collaborate with account managers to create data-driven campaign strategies

• Forecast performance and make budget recommendations to maximize ROI

• Conduct competitive analysis to identify market opportunities

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Campaign Execution & Management

• Build and launch campaigns across multiple platforms (Google, Meta, Amazon, etc.)

• Set up and optimize e-commerce campaigns including product feeds and shopping ads

• Connect advertising campaigns with client e-commerce platforms for seamless tracking

• Implement proper tracking and attribution to measure campaign effectiveness

• Perform regular optimizations to improve performance metrics

• Allocate and adjust budgets across platforms based on performance data

• Execute A/B testing on ad creative, landing pages, and targeting parameters

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Analytics & Reporting

• Monitor campaign KPIs and provide insights-driven recommendations

• Create clear, actionable client reports highlighting performance and opportunities

• Analyze conversion funnels to identify areas for improvement

• Stay current on industry benchmarks and platform updates

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What You'll Need

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Required Skills & Experience

• 2+ years of hands-on experience managing digital advertising campaigns

• Proficiency in budget planning and allocation across multiple ad platforms

• Demonstrated experience with Google Ads, Meta Ads, and at least one other ad platform

• Experience with e-commerce platforms (Shopify, WooCommerce, BigCommerce, etc.)

• Understanding of e-commerce funnels, product feeds, and shopping campaigns

• Strong analytical skills and data-driven decision making

• Experience with campaign tracking, optimization, and performance analysis

• Exceptional attention to detail and organizational skills

• Ability to manage multiple client accounts simultaneously

• Excellent communication skills, both written and verbal

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Technical Proficiencies

• Google Marketing Platform (Ads, Analytics, Tag Manager, Merchant Center)

• Meta Business Suite (Ads Manager, Events Manager, Commerce)

• Experience with at least one of: Amazon Ads, Yahoo Ads, Spotify Ads, or CTV platforms

• Working knowledge of e-commerce platforms like Shopify, WooCommerce, BigCommerce, or Magento

• Experience implementing and troubleshooting e-commerce tracking and conversion events

• Understanding of conversion tracking and attribution models

• Familiarity with UTM parameters and tracking implementation

• Basic understanding of HTML, CSS, and landing page optimization

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The Right Fit for Our Team

• Happy – Brings positive energy and takes pride in client success

• Humble – Collaborates effectively without ego

• Hungry – Self-motivated and eager to learn new technologies and strategies

• Honest – Accountable and transparent in all communications

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Why Work With Us

• Collaborative team environment focused on innovation and growth

• Flexible hybrid work arrangement (remote + in-office)

• Competitive salary: $45,000 - $62,000 based on experience

• Comprehensive benefits package including health, dental, vision, and life insurance

• Paid time off and professional development opportunities

• Work with a diverse portfolio of clients in growing industries

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Our Hiring Process

• Application review

• Initial phone screening

• Skills assessment

• Team interview

• Final interview with leadership

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The Details

Job Type: Full-time
Location: Hybrid in Clarksville, TN 37043

Job Type: Full-time

Pay: $55,000.00 - $70,000.00 per year

Benefits:

• Dental insurance

• Health insurance

• Life insurance

• Paid time off

• Vision insurance

 

Schedule:

• Monday to Friday

 

Send your resume and cover letter to Sande Cox at sande@partnerwithmuse.com with the subject line Digital Ad Operations Strategist Application

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